You know one thing- people do not care.
And you need to get used to that fact. And not feel bad about it.
I was just ranting on my WhatsApp earlier today, about how some folks will make beautiful comments about the great work that I do, but when it is time to donate, or buy a product, they will run.
Perhaps, they will begin to argue Naira versus dollars.
Now, if you often get angry that you have such a great product or a message to sell, and people are not buying.
You get frustrated, and ask: do people even care about their lives?
Do people even care about transformation?
Do people even care about anything?
The truth is, folks don’t care about anything.
You see how people post about Pastor Jerry of NSSPD, it is because he is popular.
And people like to associate themselves with trends. Popular doctrines, even if they don’t open their Bibles.
Haha, please don’t come for me o.
Or can you honestly say that people promote the church at the back of their community, as they would promote NSPPD?
Don’t get me wrong God is moving in NSPPD, and I am happy about that.
But you know why that movement is moving?
All the young and popular celebrities you know are associated with that group.And so, people care about what is popular.
What is trending and that is also enviable.
Did you see the attitude people have towards Chef Dami and Chef Hilda?
It is the feeling that people associate with one over the other.
One is trendy and classy- and the other is not, period!
Why am I sharing this?
“BM, as the corporate brand manager, I am wondering why our content at ideyforyou is not focused on trauma and domestic violence alone?”
Well, people do not care about those topics really, until a popular celebrity dies- Mohbad died, and for a few weeks people acted like they care.
So, I told one of our corporate brand managers that when you go into business, or want to start a venture, or begin selling online- or land a remote job- or what ever you want to do to make money online.
Remember, people do not care.
So, sell to their wants and desires.
And you will find your tribe.
Some times, even when you have the solutions to their problems, they are too blinded by their own wants that they do not see the value you carry.
And you need to care about their wants- so they can see the value.
How then do you do so?
Stick around.
That is what I will be teaching you this week.
I will be teaching on zoom this Saturday.
Hop into our telegram group to get update for this Saturday’s webinar.
What did you learn today?
PS: The cold is on a different level believe me!And I just wish I can be transported to Alabama. This is what Fall looks like in Alabama- way different in Chicago!